TY  - GEN
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 9789814575119
AV  - HF 5823
PY  - 2013///
PB  - McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - 24436
ER  -