TY  - GEN
AU  - Wood, Marian Burk
TI  - (The) marketing plan handbook
SN  - 9781292021676
AV  - HF 5415.13
PY  - 2014///
PB  - Pearson Education
KW  - Marketing - Planning - Handbooks, manuals, etc
KW  - Marketing management - Handbooks, manuals, etc
N1  - 24547
ER  -