TY  - GEN
AU  - Capon, Noel
AU  - Khan, Shamza
TI  - Capon's marketing principles
SN  - 9789671264928 (hbk) / 9789671264911 (pbk)
AV  - HF 5415
PY  - 2015///
PB  - SJ Learning
KW  - Marketing
N1  - 24582
ER  -