Lovelock, Christopher H. <br/><br/>
Services marketing : an Asia-Pacific and Australian perspective / 
Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz 
 - 5th ed. 
 -  Pearson Australia  2011 
<br/><br/>24601 
<br/><br/><label>ISBN: </label>9781442517011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Pacific Area - Marketing<br/>Service industries - Australia - Marketing<br/>Customer services - Pacific Area - Marketing<br/>Customer services - Australia - Marketing
<br/><br/><label>LC Class. No.: </label>HD  / 9980.5