TY  - GEN
AU  - Lovelock, Christopher H.
AU  - Patterson, Paul G.
AU  - Wirtz, Jochen
TI  - Services marketing : an Asia-Pacific and Australian perspective
SN  - 9781442517011
AV  - HD 9980.5
PY  - 2011///
PB  - Pearson Australia
KW  - Service industries - Pacific Area - Marketing
KW  - Service industries - Australia - Marketing
KW  - Customer services - Pacific Area - Marketing
KW  - Customer services - Australia - Marketing
N1  - 24601
ER  -