Linoff, Gordon S. <br/><br/>
Data mining techniques : for marketing, sales, and customer relationship management / 
Gordon S. Linoff, Michael J. A. Berry 
 - 3rd ed. 
 -  Wiley Publishing  2011 
<br/><br/>24633 
<br/><br/><label>ISBN: </label>9780470650936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business - Data processing<br/>Data mining
<br/><br/><label>LC Class. No.: </label>HF  / 5548.2