TY  - GEN
AU  - Melewar, T. C.
AU  - Gupta, Suraksha
TI  - Strategic international marketing : an advanced perspective
SN  - 9780230580244
AV  - HF 1416
PY  - 2012///
PB  - Palgrave Macmillan
KW  - Export marketing
KW  - International business enterprises
N1  - 24640
ER  -