Blythe, Jim <br/><br/>
Essentials of marketing / 
Jim Blythe 
 - 5th ed. 
 -  Pearson Education  2012 
<br/><br/>24665 
<br/><br/><label>ISBN: </label>9780273757689 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF  / 5415