TY  - GEN
AU  - Martinez, Pepe
TI  - (The) consumer mind : brand perception and the implication for marketers
SN  - 9780749465704
AV  - HF 5415.32
PY  - 2012///
PB  - Kogan Page
KW  - Consumers - Psychology
KW  - Neuromarketing
KW  - Branding (Marketing)
KW  - Marketing - Psychological aspects
N1  - 24718
ER  -