Doyle, Peter. <br/><br/>
Marketing management and strategy / 
Peter Doyle. 
 -  Prentice Hall  1994. 
<br/><br/>5023 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / Doy.