TY  - GEN
AU  - Putler, Daniel S.
AU  - Krider, Robert E.
TI  - Customer and business analytics : applied data mining for business decision making using R
SN  - 9781466503960
AV  - HF 5415.126
PY  - 2012///
PB  - CRC Press
KW  - Database marketing - Software
KW  - Data mining
KW  - Decision making - Data processing
KW  - R (Computer program language)
KW  - Database management
N1  - 24868
ER  -