TY - GEN AU - Kotler, Philip AU - Kartajaya, Hermawan AU - Hooi, Den Huan TI - Think new ASEAN! : rethinking marketing towards ASEAN economic community SN - 9789814595162 AV - HF 5415.12 PY - 2015/// PB - McGraw-Hill Education KW - Marketing - Southeast Asia KW - Brand name products - Southeast Asia - Marketing KW - Business enterprises - Southeast Asia N1 - 25023 ER -