TY  - GEN
AU  - Silverman, George
TI  - (The) secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
SN  - 9780814416686
AV  - HF 5827.95
PY  - 2011///
PB  - AMACOM
KW  - Word-of-mouth advertising
KW  - Marketing
N1  - 25038
ER  -