TY - GEN AU - Kerpen, Dave TI - Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more SN - 9780071836326 AV - HF 5415.1265 PY - 2015/// PB - McGraw-Hill Education KW - Internet marketing KW - Online social networks KW - Social media - Economic aspects KW - Customer relations KW - Branding (Marketing) N1 - 25039 ER -