Product management and strategy / 
Donald R. Lehmann, Russell S. Winer, Shamsul Baharin Saihani ... [et al.] 
 -  McGraw-Hill Malaysia  2010 
<br/><br/>25050 
<br/><br/> Adaptation of Lehmann's Product management, 4th ed. 
<br/><br/><label>ISBN: </label>9789675771170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>LC Class. No.: </label>HF  / 5415.15