TY  - GEN
AU  - Lehmann, Donald R.
AU  - Winer, Russell S.
AU  - Shamsul Baharin Saihani
TI  - Product management and strategy
SN  - 9789675771170
AV  - HF 5415.15
PY  - 2010///
PB  - McGraw-Hill Malaysia
KW  - Product management
N1  - 25050
N2  - Adaptation of Lehmann's Product management, 4th ed
ER  -