TY  - GEN
AU  - Raab, Gerhard
TI  - (The) psychology of marketing : cross-cultural perspectives
SN  - 9780566089039
AV  - HF 5415
PY  - 2010///
PB  - Gower Publishing
KW  - Marketing - Psychological aspects
KW  - Consumer behavior - Psychological aspects
KW  - Consumer's preferences - Cross-cultural studies
N1  - 25086
ER  -