TY  - GEN
AU  - Trevisan, Enrico
TI  - (The) irrational consumer : applying behavioral economics to your business strategy
SN  - 9781472413444
AV  - HF 5415.32
PY  - 2013///
PB  - Gower Publishing
KW  - Consumer behavior
KW  - Economics - Psychological aspects
N1  - 25110
ER  -