Hawkins, Del I. <br/><br/>
Consumer behavior : building market strategy / 
Del I. Hawkins, David L. Mothersbaugh 
 - 12th ed. 
 -  McGraw-Hill Education  2014 
<br/><br/>25195 
<br/><br/><label>ISBN: </label>9789814607537 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Market surveys<br/>Consumer behavior - Case studies
<br/><br/><label>LC Class. No.: </label>HF  / 5415.33