TY  - GEN
AU  - Hawkins, Del I.
AU  - Mothersbaugh, David L.
TI  - Consumer behavior : building market strategy
SN  - 9789814607537
AV  - HF 5415.33
PY  - 2014///
PB  - McGraw-Hill Education
KW  - Consumer behavior
KW  - Market surveys
KW  - Consumer behavior - Case studies
N1  - 25195
ER  -