Baines, Paul <br/><br/>
Marketing / 
Paul Baines and Chris Fill 
 - 3rd ed. 
 -  Oxford University Press  2014 
<br/><br/>25207 
<br/><br/><label>ISBN: </label>9780199659531 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF  / 5415