West, Douglas <br/><br/>
Strategic marketing : creating competitive advantage / 
Douglas West, John Ford, and Essam Ibrahim 
 - 3rd ed. 
 -  Oxford University Press  2015 
<br/><br/>25227 
<br/><br/><label>ISBN: </label>9780199684090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF  / 5415.13