TY  - GEN
AU  - West, Douglas
AU  - Ford, John
AU  - Ibrahim, Essam
TI  - Strategic marketing : creating competitive advantage
SN  - 9780199684090
AV  - HF 5415.13
PY  - 2015///
PB  - Oxford University Press
KW  - Marketing management
N1  - 25227
ER  -