TY  - GEN
AU  - Revella, Adele
TI  - Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business
SN  - 9781118961506
AV  - HF 5415.32
PY  - 2015///
PB  - J. Wiley
KW  - Consumer behavior
KW  - Marketing management
N1  - 25242
ER  -