TY  - GEN
AU  - Dearborn, Jenny
TI  - Data driven : how performance analytics delivers extraordinary sales results
SN  - 9781119043126
AV  - HF 5438.35
PY  - 2015///
PB  - J. Wiley
KW  - Sales - Data processing
KW  - Business planning - Data processing
KW  - Business intelligence
KW  - Big data
N1  - 25316
ER  -