TY  - GEN
AU  - Som, Ashok
AU  - Blanckaert, Christian
TI  - (The) road to luxury : the evolution, markets, and strategies of luxury brand management
SN  - 9780470830024
AV  - HD 69
PY  - 2015///
PB  - J. Wiley Singapore
KW  - Branded merchandise
KW  - Brand name products
N1  - 25317
ER  -