Zeithaml, Valarie A. <br/><br/>
Services marketing : integrating customer focus across the firm / 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler 
 - 6th ed. 
 -  McGraw-Hill Education  2013 
<br/><br/>25322 
<br/><br/><label>ISBN: </label>9780071086967 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Marketing<br/>Customer services<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD  / 9980.5