TY  - GEN
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
TI  - Services marketing : integrating customer focus across the firm
SN  - 9780071086967
AV  - HD 9980.5
PY  - 2013///
PB  - McGraw-Hill Education
KW  - Service industries - Marketing
KW  - Customer services
KW  - Marketing
N1  - 25322
ER  -