TY  - GEN
AU  - Artun, Omer
AU  - Levin, Dominique
TI  - Predictive marketing : easy ways every marketer can use customer analytics and big data
SN  - 9781119037361
AV  - HF 5415
PY  - 2015///
PB  - J. Wiley
KW  - Marketing
N1  - 25324
ER  -