TY - GEN AU - Weinman, Joe TI - Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things SN - 9781118995396 AV - HF 5415.1265 PY - 2015/// PB - J. Wiley KW - Internet marketing KW - Leadership KW - Customer services N1 - 25354 ER -