TY  - GEN
AU  - Arens, William F.
AU  - Weigold, Michael F.
AU  - Arens, Christian
TI  - Contemporary advertising and integrated marketing communications
SN  - 9780071318389
AV  - HF 5821
PY  - 2013///
PB  - McGraw-Hill/Irwin
KW  - Advertising
N1  - 25418
ER  -