Wirtz, Jochen <br/><br/>
Essentials of services marketing / 
Jochen Wirtz, Patricia Chew, Christopher Lovelock 
 - 2nd ed. 
 -  Pearson Education  2012 
<br/><br/>25436 
<br/><br/><label>ISBN: </label>9789810686185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Marketing
<br/><br/><label>LC Class. No.: </label>HD  / 9980.5