TY  - GEN
AU  - Wirtz, Jochen
AU  - Chew, Patricia
AU  - Lovelock, Christopher
TI  - Essentials of services marketing
SN  - 9789810686185
AV  - HD 9980.5
PY  - 2012///
PB  - Pearson Education
KW  - Service industries - Marketing
N1  - 25436
ER  -