Walters, Dave <br/><br/>
Behavioral marketing : delivering personalized experiences at scale / 
Dave Walters 
 -  J. Wiley  2015 
<br/><br/>25458 
<br/><br/><label>ISBN: </label>9781119076575 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Customer relations<br/>Consumers' preferences
<br/><br/><label>LC Class. No.: </label>HF  / 5415.1265