TY  - GEN
AU  - Walters, Dave
TI  - Behavioral marketing : delivering personalized experiences at scale
SN  - 9781119076575
AV  - HF 5415.1265
PY  - 2015///
PB  - J. Wiley
KW  - Internet marketing
KW  - Customer relations
KW  - Consumers' preferences
N1  - 25458
ER  -