Preston, C. A. <br/><br/>
Event marketing : how to successfully promote events, festivals, conventions, and expositions / 
C. A. Preston 
 - 2nd ed. 
 -  J. Wiley  2012 
<br/><br/>25733 
<br/><br/><label>ISBN: </label>9780470891070 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events - Marketing
<br/><br/><label>LC Class. No.: </label>GT  / 3405