Moriarty, Sandra <br/><br/>
Advertising and IMC : principles and practice / 
Sandra Moriarty, Nancy Mitchell, William Wells 
 - 10th global ed. 
 -  Pearson  2015 
<br/><br/>25896 
<br/><br/><label>ISBN: </label>9781292017396 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF  / 5821