TY  - GEN
AU  - Moriarty, Sandra
AU  - Mitchell, Nancy
AU  - Wells, William
TI  - Advertising and IMC : principles and practice
SN  - 9781292017396
AV  - HF 5821
PY  - 2015///
PB  - Pearson
KW  - Advertising
N1  - 25896
ER  -