Media management : a casebook approach / 
C. Ann Hollifield ... [et al.] 
 - 5th ed. 
 -  Routledge  2016 
<br/><br/>25919 
<br/><br/><label>ISBN: </label>9781138901025 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media - Management - Case studies
<br/><br/><label>LC Class. No.: </label>P  / 96