TY - GEN AU - Lovelock, Christopher H. AU - Patterson, Paul G. AU - Wirtz, Jochen TI - Services marketing : an Asia-Pacific and Australian perspective SN - 9781486002702 AV - HD 9980.5 PY - 2015/// PB - Pearson Australia KW - Service industries - Southeast Asia - Marketing KW - Service industries - Australia KW - Customer services - Australia - Marketing KW - Customer services - Southeast Asia - Marketing N1 - 26108 ER -