TY  - GEN
AU  - Kennedy, Dan S.
TI  - (The) ultimate marketing plan : target your audience! get out your message! build your brand!
SN  - 9781440511844
AV  - HF 5415
PY  - 2011///
PB  - Adams Business
KW  - Marketing
KW  - Sales promotion
KW  - Direct marketing
N1  - 26131
ER  -