TY  - GEN
AU  - Kinnear, Thomas C., 1943-.
AU  - Taylor, James R
TI  - Marketing research : an applied approach
AV  - HF5415.2 Kin.
PY  - 1991///
PB  - McGraw-Hill
KW  - Marketing research
KW  - Marketing - Management
N1  - 5237
ER  -