Sarin, Sharad <br/><br/>
Strategic brand management for B2B markets : a road map for organizational transformation / 
Sharad Sarin 
 - 2nd ed. 
 -  Sage Publications/Sage Response  2016 
<br/><br/>26285 
<br/><br/><label>ISBN: </label>9789351505518 
<br/><br/><label>Source: </label> Inv-2016-09-08 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products - Management<br/>Product management
<br/><br/><label>LC Class. No.: </label>HF  / 5415.1255