TY  - GEN
AU  - Sarin, Sharad
TI  - Strategic brand management for B2B markets : a road map for organizational transformation
SN  - 9789351505518
AV  - HF 5415.1255
PY  - 2016///
PB  - Sage Publications/Sage Response
KW  - Branding (Marketing)
KW  - Brand name products - Management
KW  - Product management
N1  - 26285
ER  -