TY  - GEN
AU  - Kim, W. Chan
AU  - Mauborgne. Renee
TI  - Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
SN  - 9781625274496
AV  - HF 5415.153
PY  - 2015///
PB  - Harvard Business Review Press
KW  - New products
KW  - Market segmentation
N1  - 26398
ER  -