Principles of marketing : an Asian perspective / 
Philip Kotler, Gary Armstrong, Swee Hoon Ang ... [et al.] 
 - 3rd ed. 
 -  Pearson Education South Asia  2011 
<br/><br/>26413 
<br/><br/><label>ISBN: </label>9789810687533 
<br/><br/><label>Source: </label> Inv-2016-10-20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing - Asia
<br/><br/><label>LC Class. No.: </label>HF  / 5415.12