TY  - GEN
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Ang, Swee Hoon
TI  - Principles of marketing : an Asian perspective
SN  - 9789810687533
AV  - HF 5415.12
PY  - 2011///
PB  - Pearson Education South Asia
KW  - Marketing
KW  - Marketing - Asia
N1  - 26413
ER  -