Zeiser, Anne <br/><br/>
Transmedia marketing : from film and TV to games and digital media / 
Anne Zeiser 
 -  Focal Press  2015 
<br/><br/>26685 
<br/><br/><label>ISBN: </label>9780415716116 
<br/><br/><label>Source: </label> Inv-2017-03-14 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media - Marketing<br/>Digital media - Marketing<br/>Marketing - Technological innovations
<br/><br/><label>LC Class. No.: </label>P  / 96