TY  - GEN
AU  - Zeiser, Anne
TI  - Transmedia marketing : from film and TV to games and digital media
SN  - 9780415716116
AV  - P 96
PY  - 2015///
PB  - Focal Press
KW  - Mass media - Marketing
KW  - Digital media - Marketing
KW  - Marketing - Technological innovations
N1  - 26685
ER  -