TY  - GEN
AU  - Van Belleghem, Steven
TI  - (The) conversation manager : the power of the modern consumer, the end of the traditional advertiser
SN  - 9780749466596
AV  - HF 5415
PY  - 2012///
PB  - Kogan Page
KW  - Internet marketing - Social aspects
KW  - Marketing - Social aspects
KW  - Customer relations
KW  - Social media
KW  - Management - Social aspects
N1  - 26902
ER  -